Re-inventing Clickon Studio’s brand and website

Clickon Studios

text underlined

Heading

The site focuses
video content and
technology
Heading

Redesigning the look and feel of a company with interconnecting sub-brands can be tricky. Stakeholders can be protective over their piece of the  pie and, many chefs can sometimes change the direction of a project. By focusing on the core brand and how the Clickon collective family would connect and look like helped to build trust and direction for their core website design.

Designing the website to show off the capabilities of both creativity and videography technology works hand-in-hand with simple motion and footage autoplays.

What’s a Rich Text element?

This is a subheading and where it goes in the document flow

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

This is an h2 heading inside rich text

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Clickon Studios

Re-inventing Clickon Studio’s brand and website

Clickon logo

The challenge

Redesigning the look and feel of a company with interconnecting sub-brands can be tricky.

I was tasked with creating a marketing website that focused on creative video content, that would look stylish and sophisticated.

The branding later became the basis of the Clickon family of brands.

Branding

Website

UX/UI

Clickon brand guideline pages.

Careful
rebranding

Clickon logomark

My first task was to give Clickon’s logotype and corporate identity a facelift.

Videographer holding a camera

The imagery style selected uses striking tones and bold composition.

Clickon logo on blue background with hex pattern

By modernising their wordmark to work across the family.

Clickon icon in black frame

A website focused
on creative video content

The site focuses video content and technology

Designing the website to show off the capabilities of both creativity and videography technology works hand-in-hand with simple motion and footage autoplays.

Subtle page button animations

Creating simple and subtle animations to not distract from the UX yet provide excitement.

Animated hover effect.

The imagery style selected uses striking tones and bold composition.

Land Rover Defender Launch

By modernising their wordmark to work across the family.

Pre-launch assets

With the website in full swing, the final pieces of the puzzle was to create digital marketing assets for promoting the new look of the brand.

Social post - confirmed speaker

Digital marketing templates were designed to promote the rebrand.

Chart example

Social post example

Image of hand holding a lens.

Social post example

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